Digital Marketing

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Meta Is Now Charging for WhatsApp Broadcasts: What It Means for SMEs in Kenya and the Best Alternatives

Leave a Comment / Digital Marketing, Meta, Whatsapp /

For years, WhatsApp broadcasts have been one of the most powerful sales tools for small and medium-sized businesses in Kenya. From Instagram shops and fashion stores to electronics dealers, pharmacies, restaurants, and travel agencies, businesses have relied on WhatsApp broadcasts to communicate instantly with customers, announce new stock, and generate sales within minutes. Now, that […]

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The Paradox of Choice: Why Influencer Marketing in Kenya is Unique

Leave a Comment / Digital Marketing, Influencer Marketing, Meta, Social Media Marketing, Whatsapp /

If you are a member of KOX (or formerly known as KOT), you are intimately familiar with the names and the echoing phrase that rings through every trending topic: “Influencer ni waongo sana.” It’s a sentiment born from years of watching “the timeline” transition from organic banter to a conveyor belt of paid hashtags. We’ve

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