The Paradox of Choice: Why Influencer Marketing in Kenya is Unique
If you are a member of KOX (or formerly known as KOT), you are intimately familiar with the names and the echoing phrase that rings through every trending topic: “Influencer ni waongo sana.” It’s a sentiment born from years of watching “the timeline” transition from organic banter to a conveyor belt of paid hashtags. We’ve […]
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